Cruising the Interwebs; I came across this Masters Thesis:
http://thescholarship.ecu.edu/bitstream/handle/10342/1111/gross_thesis.pdf (http://thescholarship.ecu.edu/bitstream/handle/10342/1111/gross_thesis.pdf)
You will need acrobat or comparable reader to see it, and I plan to read it in it's entirety tonight.
The writer choose Carolina Renaissance festival for his study, he covers management perceptions of patrons etc.
Enjoy.