So what exactly is this King Midas Masquarade Ball about???

[Breandan]

Oh you can, and there's nothing wrong with having a little mystery or even quite a lot. However right now it is a complete mystery, and many of the rennie friends I know who drop serious money out there- including things like the King's Feast- are hesitant to pay for a complete unknown. I'm not suggesting unveiling the entire thing, but releasing tantalizing snippets here and there to hook people would work a helluva lot better than the complete ambiguous hype that has been presented thus far. I understand that a lot of the actual on-the-ground details of the event haven't been finalized, so you can't exactly reveal what isn't set in stone yet, but there are still some elements that can be disclosed I'm sure.

A good example would be the teaser chapters and snippets of novels I am currently working on. While it does tend to irritate one's agent a bit when you let things like that slip, ask around anyone who has read them and you'll find it only heightened their desire to buy the books as soon as they hit shelves. Three books in and I have a loyal following with minimal need for marketing because of it. I gave them a taste of what was in the books, word of mouth spread, and voila! Book sales. This holds true in my other business as well. You will never see an ad for our bodyguard company, yet we never hurt for customers. Why? Because of word of mouth sales generated enough business to keep us fully loaded. That word of mouth was, in turn, generated by showing what we could do and the actual capabilities of our company as opposed to any marketing hype.

I think the ball could be a hell of a great idea if done correctly (I still vote for building an inn out there, but that's just me  ), but I also think there are problems with how it is being marketed that might hurt the entire endeavor. Again, I am not trying to tear it down, just giving my own advice and opinions based on what I've seen work and fail in my own experiences, and based on what I hear from the people who's tightly protected wallets you want to charm open 

[Terre Albert]

We will start releasing rules and rendering in the coming weeks.  Way before we would expect anyone to buy anything.  I would never ask someone to buy tickets without information.  Ticket don't go on sale until February. 

[Breandan]

Good to hear!